Tag: social media

5 Types of Content to Share with your Audience

5 Types of Content to Share with your Audience

Content is the name of the game. We have to develop content for social media platforms, newsletters, press and sometimes it can be overwhelming. If you’ve ever felt like what else can I say to my audience, here are 5 ideas of content you can share:

  1. Share your business story – Tell your audience how you got started and share your why. You can even break up the content and share snippets of it from time to time.
  2. Share your inspiration – Share the things that have inspired your creations. Inspiration can come from our loved ones, art, encounters, etc. . Be sure to tell the story of why / how you were inspired.
  3. Share video content – Get creative with video content and share multiple aspects of your business including your processes, successes, and struggles. It’s all a part of the journey and believe it or not, your audience wants to know more of your story.
  4. Share your Maker Tools – As a maker, you have a huge advantage over those who don’t create their own products. You have the privilege of sharing multiple facets of your products. Why not share the tools that help you create your beautiful products. Share your first encounter with a specific tool or the history of the tool. Put a little thought into it and see how many ways you can share your tools.
  5. Share Details about You – I know…most times we’d rather just put our products out there and stay behind the scenes; however, sharing some interesting or little known facts about yourself helps your customers to connect with you. The more they connect, the more they trust your brand.

What are some top content you share with your customers?

Three Things To Know About the Instagram Algorithm

Craft savvy Market - IG

If you are an IG user who has blamed the changes to the algorithm for the decline in your content engagement, you are not alone. It seems as if every time Instagram makes changes to the algorithm, our content and businesses take a hit.  Many of us have heard rumors about the algorithm and earlier this year, Instagram spoke up to clarify and help users to understand how things work.   

Today, we wanted to take a few minutes to clarify three misconceptions about the IG Algorithm.  This information will be helpful as you plan and promote your brand via Instagram.

  1. The first 30 minutes of posting does not determine your ranking. 

According to IG, your post visibility is not determined by how many likes or comments your content receives in the first 30 minutes. Despite this, it is wise to keep in mind when your audience is most engaged and post during those times.

2. All comments, regardless of length help count as engagement.

For a while, many people believed that unless comments were longer than 3 words, it did not count as engagement. Instagram states that this is not the case and that all comments (and emojis)  count toward engagement. So keep encouraging your followers to engage with your account via words or emojis and keep supporting makers by engaging on their posts beyond double tapping.

3. Photos and Videos are treated equally.

There is still a buzz that videos are favored by photos on the Instagram feed. According to Instagram, your feed is customized based on what you seem to engage with. If you watch a lot of videos, more videos will appear on your feed. But just for some variety, we say it’s worth it to try producing more video content and see how it changes your engagement level. 

By Jandi H.

Source: Source: IG’s  account – @Creator on Instagram and Later.com