COVID 19 Lessons Learned – Maker’s Edition

My life in COVID-19- Establishing New Rhythms

“Learn the unforced rhythms of grace” (Taken from Matthew 11:28-30 Message)

Covid-19 has taught me the power of establishing new rhythms. Before Covid-19, my life was busy, hectic and frantic – and that was just the way it was. Covid-19 has been an inconvenience, full of uncertainty and has made life in a digital space a reality I wasn’t quite prepared for. But more than anything else, it exposed how crazy my life has been and how I had accepted that pace of life as my truth. So now I’m redefining the rhythm of my life.

As a wife, mom and believer, I’m setting new priorities. As a maker, I’m setting new habits. Specifically, I’m making just for the purpose of making – not just to sell but for the joy of creating something beautiful. Covid-19 is teaching me the beauty of making just for the sake of making, the joy of slowing my life down and the power of establishing new rhythms.

By: Ciatta-Mae Stubblefield

Keep Going

No matter what plans you may have made for your business or personal life, it can only be controlled internally. What happens in your external surroundings , where you do business and live, you cannot always control. Despite the abrupt interruption of our business as usual, I am optimistic that when this is all over, we will continue to thrive in our creative businesses as entrepreneurs.

One of my takeaways from this experience as an entrepreneur is to think positively on how I can incorporate what I have learned into my business goals moving forward. Quarantine/COVID-19 has thought me that uncertainty is real, and it has different levels. I am very thankful for the assurance that I have to keep me going, despite the uncertainties.

by Mina Mantor

Don’t be Afraid to Shift

I love a good schedule and plan and without it, I get easily stressed out . I’ve been accused of trying to over plan my vacation activities (lol). Let’s just say my planner is a staple in my day to day operation. COVID 19 taught me that having a plan is awesome, but that even within that, I should not be afraid to pivot or shift as needed. In order to make it through a series of new occurrences, all happening so quickly, everyone had to learn how to adapt and or shift or get left behind. Individuals, schools, businesses, churches, government all had to shift quickly or risk losing even more.

And maybe that is not so bad because in shifting, we grow and push ourselves. In shifting, we gain new perspective and learn new lessons. In shifting, we stretch beyond what we thought our limits were. So moving on, I will continue to have a plan, but I will also be flexible and allow shifts and pivots. Those can also get me to my destination.

How did you handle shifts in business / life? What are you taking with you going forward?

by Jandi H.

How COVID set off alarm bells for my handmade business

The business environment is constantly changing. Everything is fair game; the tastes/needs of customers, competitors, technology, your team, you name it. We always have the “luxury” of deciding when (and if) we’ll respond to those shifts.

COVID has reminded me how hard it is to change. The pandemic was a the-market-has-changed instance that was undeniable. It was not a gray decision but more like a red lipstick scrawl across the bathroom mirror screaming, “Homegirl, that old plan is not gonna cut it.” And if I’m honest, I resisted changing my product offering and marketing message in response to new situation COVID had created. I had fallen in love with my original plan of a travel-centric resort clothing collection and idea having to pivot frustrated and scared me.

Eventually I did shift and my sales skyrocketed. I realized that even when things get back to “normal”, I have to be more comfortable with recognizing shift moments and push through my discomfort to actually change. That choice can determine if I achieve my goals or even survive as a business. Are you comfortable with changing your plan based on what’s happening in the market? What are some things that make it hard to change? —

Lessons Learned from Craft Savvy Market 4

We held our fourth Craft Savvy Market on November 16,2019 and this market proved that we cannot remain stagnant at any point on our journey as entrepreneurs. No matter the challenges, we must push through and persevere in order to grow. Below, we wrap up and share part 1 of our lessons learned. Check us out in Instagram and Facebook @craftsavvymarket to see more pictures and videos from the event.

Trust

Trust. I’ve always struggled with trust issues – relationships, projects, hopes and dreams. It really wasn’t until my thirties that I realized that my struggle was not a lack of trust in people but a struggle with fully trusting God. As we started planning for Market 4, my old struggles were back and doing a number on me.

With one team member pregnant, we were down to a team of three. I kept wondering how are we going to pull this off with only three people? How would we make this market better than the last? Who was going to do all this work? What was really going on? Somewhere between July and November, I realized that I didn’t need answers to my questions. I just needed more of HIM. And God came through.

At Craft Savvy Market 4, we increased the value of our market by adding the talents of Atlanta influencer Trina Small; we rolled out new merchandise – Craft Savvy Market Creative Creed magnets and added more vendors to the room. We even created a new craft wall. It wasn’t easy but we did it. We did more with less.

I just want to take a minute and put my God on blast for who He is – mighty and wonder-working. He’s worthy of all my trust. I am so grateful that I serve a God who blesses me in spite of me. I’m taking my testimony from Craft Savvy Market 4 into the next decade as we plan for Craft Savvy Market 5! Trust.

by Ciatta-Mae Stubblefield

CSM 4 LESSONS LEARNED

1.Market, Market, Market – This time around, I realized that money spent in marketing is money well spent! For market #4, we decided to increase our marketing dollars to help get the word out to more people and we saw a difference. It is also worth mentioning that marketing dollars must be spent in the right place – i.e. where or who you market to matters. Marketing must be targeted and specific. It must put you in front of YOUR kind of customers. In the past, we’ve tried different forms of marketing that did not always pay off. I believe that we are moving closer to formula that works best for us.

In addition to paid marketing, we must not underestimate the power in free marketing – i.e. telling your friends and family about what you are doing and asking them to share the good news. This year, I was especially blessed to have many of my family and friends make special efforts to come and see what Craft Savvy Market was all about.

2. Work the system and let the system work for you – This year, we tried a new system that made the day so much easier and peaceful. Don’t be afraid to try a new system that may work in another area of your life. I took something that I had used in a different area and tweaked it for Market #4 and we were pleased with the results. The more systems you have in place, the smoother the process is. A smooth process means less stress and more smiles. Consider implementing systems for social media, customer communications, product development, etc.

3.There is power in relationships – While every market may not result in millions of dollars worth of sales, there is always the potential to connect with people who can open doors for greater things down the line. One thing that Craft Savvy Market has helped me to work on is being open to talking to more people and connecting with them. Sometimes I like to stay in my shell, but being a business owner has pushed me to slowly get out of that. This year, I was afforded an amazing opportunity by someone who visited my booth at market number 3. That person did not buy anything at the time, but I still took the time to strike up a conversation. Imagine if I had not made a good impression when the individual stopped by.

Establishing relationships or even striking up conversations may not always result in a sale, but it has the potential to lead to so many open doors. So I challenge you to step outside of your comfort zone – smile with more customers who come up to your booth, strike up a conversation. Who knows were it will take you?

by J. Harris

Craft Savvy Market #3 – Lessons Learned Part 2 (Finally)

We held our third Craft Savvy Market on April 13,2019 and this market superseded our expectations in so many ways. Everything from our spectacular vendors, to our customers, volunteers made the event one of our best. Below, we wrap up and share part 2 of our lessons learned. Check us out in Instagram and Facebook @craftsavvymarket to see more pictures and videos from the event.

Third Time’s A Charm – Lessons Learned Craft Savvy Market #3

After every market, I breathe a big sigh of relief and then I have this desire to lay on the couch for one day straight. Please refrain from judging me! Craft Savvy Market #3 was no different. I was still exhausted, but I did not need as much time to recuperate. Here are three things I learned from our third market:

Ditch It If It Doesn’t Work – For this market, I love that we were not afraid to ditch some practices that did not work for us during the first two markets. For example, we decided to change the time of the market. For the first two markets, our hours were 11-4. For this market, we looked at our data and we decided to alter the time and I’m glad we did. Sometimes we are afraid to make changes because we often times don’t have a guarantee of success. But one thing is for sure: If you never try, you’ll never know. If it isn’t working, ditch it and try a new strategy. The worse that could happen is that you learn from your experience. The best that could happen is that you see the success you dreamed about.
Develop A Process – One of the things we tried to do for our third market was to streamline our processes. This inspired me because developing a process is the first step to becoming more efficient at a task. A process saves us from starting from scratch every time. We worked hard this time around to analyze the feedback we received from our previous markets and make applicable changes and create processes where needed. We also were careful to document processes and refine the steps needed for various tasks. This is applicable to any task we choose to undertake in our own lives. Develop a process and give it a try. If you find that the process needs tweaking, make adjustments and keep going. It’s always easier to start with a baseline.
Build A Team – For this market, I learned the value of building a team. As a crafter, we sometimes get in the habit of working solo – my idea, my execution, my work, etc. For our third market, we were more intentional about building a team of supporters and volunteers. This made the day of the market much smoother. Instead of being pulled in multiple directions, we were able to focus on fewer tasks and make more of an impact on those tasks.

by Jandi Harris

3 Lessons I Learned from CSM #3

1. After speaking with some vendors, I realized we are making a great impact. Some first time

vendors were excited to be a part of our event because of the connections they were able to make and the exposure they were able gain. It definitely feels great to be aligned with such an inspiring event.

2. Secondly,I learned to always leave room for the unexpected things. No matter how well an event is planned, it is impossible to cross all the “T’s” and dot all the “I’s”. There are some things will be beyond my control.

For example, some key people confirmed that they would attend and on the day of ended up cancelling. At that point it was too late to make other arrangements, so we had to improvise. There were other areas where we had to think quickly and develop a solution on the spot. At the end of the day, it all worked out. This market taught me to do my very best and let God will take care of the rest.

3. Thirdly, I realized the power of team work and learned the importance of having a strong and reliable team. The old adage “Team work makes the dream work” was truly in action at Craft Savvy Market #3 on April 13. I am grateful and thankful to everyone (vendors, staff, venue, and my Craft Savvy Sisters) for making this the best market yet.

by Mina Mantor

Craft Savvy Market #3 – Lessons Learned Part 1

We held our third Craft Savvy Market on April 13,2019 and this market superceded our expectations in so many ways. Everything from our spectacular vendors, to our customers, volunteers made the event one of our best. Below, we share our lessons learned.

Lessons Learned – Craft Savvy Market #3

I think we’ve done a nice job of learning from past mistakes and adjusting accordingly. I remember we decided to do a big, beautiful Insta-worthy photo wall at our second event. We did our Pinterest research, brainstormed how to execute our concept and bought our supplies. Then we made a plan to arrive at the building to install the photo wall, step up all the tables and have the vendors arrive 30 minutes later. Let’s just say that schedule didn’t work so well.

The photo wall was tough to set-up and when vendors (and volunteers) began to arrive with lots of questions and needs, stress and scrambling ensued. Note to self: don’t schedule set-up within 30 minutes of vendor arrival!! For the third market, we gave ourselves an ample 90 minutes to set-up and then opened the doors for our vendors. We had calmly set up tables, built the photo wall, briefed our volunteers and could now take care of our vendors. You can’t anticipate everything that will go wrong when you are running a business, but you can certainly learn from mistakes and come back stronger and better prepared.

Another lesson learned with this market is the importance of not hanging your hat on one approach. We typically invest in Facebook ads (along with other things) to get the word out about the event. After focusing mostly on promoting the event page, we tried adding individual post promotion to the mix and received an even better payback on our ad dollars. It was a great reminder to remain nimble and not just rest on what’s working “okay”. Sometimes you need to experiment and make adjustments to get the best possible result.

I can’t believe we just wrapped our third market! I am so proud that we’ve accomplished and grateful for all the lessons learned and support and blessings we’ve received on the journey. Here’s to getting better and not giving up!

By: Charlene Dunbar

More Room- Lesson From CSM #3

When I walked away from the April market, two words haunted me – “more room”. We used half of the space at Decatur Recreation Center for our first and second markets. The April market was the first time we collapsed the wall and used the entire room. The reality is that even when we were using half the space at the previous markets, we were already in the full room. It was up to us to see it. If we had given up after the first and second markets, we would not have made it to the full room. This market reminded me to craft my vision as a maker and to continuously pursue it with my whole heart.

My vision is my belief that a deposit was placed in me before I was born to pursue my greatest and wildest dream as a maker. My vision is about my potential and seeing my fullest self without restrictions, hindrances, fear or doubts. My vision is not about my present conditions but it is about my final destination. For some that might mean being a full-time maker, others it might be owning a brick and mortar store and for others it might mean developing a global brand.

But regardless of what your vision looks like, that means that if I have a bad market day and no one buys my goods, then no one bought my goods. Do I need to rethink my market approach? Yes. Hopefully the work I do and choices I make line up with my vision and final destination. That means I may have to be flexible and willing to make adjustments as needed. Does it mean I may need to rethink my marketing strategies? Maybe. Does it mean I may need to rethink the goods I bring to the market? Possibly. Does it mean that I need to walk away from my vision? NO.

My vision is not about the conditions around me but about my fullest potential. Sometimes people don’t understand our vision and we spend time too much time trying to convince them of our vision. But my job is not to educate people on my vision but to educate myself on how I will reach my fullest potential. My vision is bigger than my present conditions, people’s understanding and even what my eyes can see. If I plan to go from a half space to a full room, then I better start seeing, believing in and pursuing my vision with everything I got.More room.

By Ciatta-Mae Stubblefield

Top lessons learned from our first market – Part 2

As crafters, we are all about risks. We take risks when we use new materials, try new projects, mix different mediums, etc. On a warm summer afternoon in June, we crammed into a booth at Panera Bread and took a risk. We agreed to work together to carry out our first Craft Savvy Market.

Here we are almost four months after our first market day and now that we have exhaled we are sharing our top lessons. Read part one of our lessons learned here. Apply to be a part of Craft Savvy Market here.

3. The Power of Working As a Team

I learned a great deal from the first Craft Savvy Market, but one of the things that stuck out was the power of working as a team. I built my first business with tons of support from friends and loved ones, but it often gets lonely and you feel like you’re carrying most of the load. Working with my three co-founders opened me up to multiple ways of skinning the proverbial cat. We thought through potential problems (and opportunities!) as a team and that usually resulted in us coming up with a better path forward.

On the emotional front, it’s easy to get discouraged or fearful when you are doing something new or different. I loved how if I was struggling, one of my Craft Savvy Market teammates could cheer me on and offer help. We prayed together, found scriptures together and I think that shared strength and accountability helped us to finish strong.

Charlene

4. Taking the First Step Anyway

As a creative, I often struggle with the logical side of my brain. I want to be free to create, but I also need to have some control of the process and the outcome. One of my biggest take away from our first Craft Savvy Market is that I do not have to have all the answers in order to take a step. I typically want to make safe decisions that are bound to work out. And while caution is healthy, too much of it prevents us from growing and trying new things.

As we planned for the market, I quickly realized that I didn’t have all the answers and neither did the other ladies. But a great part of this process was about being available to learn and figure things out along the way. I walked away on March 10 knowing that no matter what, I need to take the step. Whether it’s a baby step or a slow drag with me holding on to someone’s leg, I need to be courageous and take steps.

Jandi

Maybe you participated in a craft market for the first time or you took a creative risk for the first time. What new understanding did you possess after the experience? We would love to hear from you.