Ever feel like you’re working really hard on your handmade business, but not getting the results you want? We’ve been there. RESILIENT – A Virtual Conference for Makers is here to help you grow your online handmade business to be pandemic-proof.
Purchase the RESILIENT conference video to learn directly from three business owners who have successfully scaled their business and get answers to your questions to jumpstart your online sales.
Click here to purchase your copy of the RESILIENT conference replay.
Featured Topics & Speakers:
“Your Online Business and the Power of Content Marketing” – Maya Dukes @maya.dukes
“How to Get More from your Social Media” – Gwanyan Barker @kpelle.designs
“From Random to Intentional: Creating Business Plans that help you Scale” – Chantel Powell @playpits.
As a maker, one of my biggest challenges is generating fresh content for my clothing brand. A flat lay is when you shoot items from directly above. Usually those items are arranged or styled on a flat surface.1 Flat lay images are an easy way to communicate why your brand is relevant and set it apart.
Here are three reasons to use flat lays in your content:
#1Flat lays help customers see how your brand fits into their life.
Flat lays give the sense of taking a peek into someone’s personal space. The items placed around the product can spur the imagination about where the person is or what they’re about to do. The viewer naturally puts themselves in the story and thinks, “Oh, I wear mine like this” or “Great idea, I think I’ll try that out”. Either way, flat lays help customers create a mental story around your brand and hopefully see themselves in that story.
Travel inspiration flat lay by Oui Yogurt
#2 Flat lays set your brand apart in the market
Similar to the first point, flat lays are about telling a unique story around your brand. By playing around with styling choices and color, you can communicate your brand as luxury, all-natural, modern/minimalist…whatever makes it distinct. Bloggers frequently use flat lays to share corporate brand stories, but I don’t see as many indie brand taking advantage of them. Distinguish your brand in a crowded market with flat lay content.
African print blazer flat lay by suakoko betty
#3 Flat lays are
(relatively) easy to shoot
Finally, flat lays are a no-brainer because they’re easy to create. You don’t need a model, expensive equipment or a perfect backdrop to create one. I’ve shot gorgeous flat lays on my front porch (natural light is best) using items from around my house, a foam board ($4 at the craft store) and my trusty I-phone. You can make one in about 15-30 minutes with a bit of patience and creativity.
Smartwater flat lay by Mattie James
Consider flat lay photography as a memorable way to tell your brand story. Do you already use them? Drop us a note and share your thoughts on flat lays.
1 Fat Mum Slim “So what the heck is a flat lay” – Jan 2016
