Your vision is the direction you wish to steer your business. Unlike mission which focuses on the current state of your business, vision is future oriented and is centered on where your business is heading.

Where will your business be in 6 months? 1 year? 18 months? If you have a clear vision, you can thoughtfully answer these questions. While COVID-19 has taught us that no one knows tomorrow, makers with a clear vision plan can easily navigate challenges as unforeseen difficulties arise.

Here are three ways you can remain focused on the vision of your brand.Write your vision.

1. It’s hard to remain centered on your vision when you can’t even articulate where you are headed.  It’s very tempting to say you know it and carry it around in your head. However that is not the most effective way to hold fast to a vision. In educational circles, it is said “If you don’t write it down, it never happened.” So take a minute and write out your vision statement.

2. Set your vision GPS for the next calendar year. Carve out time to write out a one year vision plan for your brand. Don’t hold back here. If you could truly build the brand you have deep in your heart, what would it look like? Once you map out this plan, consider how you will arrive. What steps will you take next week? Next month?  Next three months? Next six months to get there? While you may have to adjust your steps at the three or even six month mark, remain steadfast in pursuit of your one year vision.

3. Anchor your vision. This means tie your vision statement to something greater than you. There will be days where you want to walk away from your vision or even your business. During times like these you have to remember your why and re-focus on where you are heading. For me, I have a memory verse that reminds me that I am not in this alone and where I fail, God won’t fail me. For others, it may be a favorite slogan, saying or even a vision board that inspires you. Take the time to root your vision in something solid and tangible.