Things are changing, and the way of doing business is also changing. As Entrepreneurs we need to follow trends as it relate to our business. Staying in the know, but also finding a balance.
Trend is important to small businesses because we want to be ahead of what’s going on. Knowing the trends help you prepare your products and services better for your customers; And making sure they are not left out.
Trends play a major role in our society and if you are not keeping up with it; you will definitely miss out as an entrepreneur. However, Learning about what’s trending is fun, because many people love to shop and enjoy trendy styles.
Trend is great! It’s good to know what’s trending within your niche. However, you can get caught up in it; and you end up losing your brand identity. And if you loses your true self to trend, you no longer become authentic as a business.
When you are not working from your authenticity, you tend to struggle with being creative. Stay trendy, have fun, stay true to your brand, but find a healthy balance.
By: Mina Mantor